Zig Pro Cleat Rich Media

The ZigTech baseball cleat was designed to support the the three pillars that encompass a well-rounded player – speed, strength, and power. Reebok wanted a concept that spoke to all types of players, regardless of their position or specialization. I co-created a crosstalk and rich media campaign featuring the two athletes strutting their skills and showcasing the shoe’s breakthrough design. The video below shows the units in action.

Cross-talk Units

Planning & Process

To ensure timing and accuracy for the cross-talk, we developed storyboards and script options for the videographer on shoot day.  

ortiz-verlander-sketches.jpg
script.jpg

Rich Media Placement–300x250

Rich Media Placement–728x90

s07.jpg

Rich Media Placement–160x600

Responsible for

  • Storyboards and script writing
  • Design & Art Direction
  • Production
  • Client interaction & presentation
  • Media communication
  • Development direction

 

 

©Copyright 2014. Cortney Ward. All Rights Reserved.